PLoS announce a new kind of journal

The Open Access publisher Public Library of Science (PLoS) have announced plans for a new journal - PLoS ONE. They say it will be a new kind of journal:

PLoS ONE will offer a new approach to the way that scientific research is communicated. Like all revolutions, this will take time, and the launch of PLoS ONE will only be the first step. New features and functionalities will be continually added to PLoS ONE while existing ones will be applied to an ever-increasing body of literature.

For full details see:
http://www.plosone.org